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Navigating the Landscape: A Guide for UK LandlordsNavigating the Landscape: A Guide for UK Landlords

In today’s dynamic real estate market, being a landlord in the UK involves much more than just collecting rent. With constant changes in regulations, financial considerations, and the intricacies of tenancy agreements, it’s crucial for landlords to stay informed and adapt. This article delves into the essential topics of news, finance, and tenancy agreements, offering valuable insights for landlords striving for success in the UK property market.

The Latest News Affecting UK Landlords

The UK property market is always evolving, influenced by government policies, economic trends, and societal shifts. Recently, landlords have been navigating through changes in regulations aimed at improving tenant rights and environmental standards. For example, the introduction of the Renters’ Reform Bill signifies a significant shift, proposing the abolition of ‘no-fault’ evictions and the introduction of a lifetime deposit system to ease the financial burden on tenants moving between rentals. Staying abreast of such legislative changes is paramount for landlords to ensure compliance and to strategize effectively for the future.

Moreover, the push towards greener living spaces has led to new standards for energy efficiency in rental properties, with the government setting ambitious targets for landlords to upgrade their properties to meet specific energy performance certificates (EPC) ratings. This shift not only impacts the environment positively but also affects landlords’ investment decisions and property management practices.

For the very latest

landlord news

visit Landlord Knowledge.

Financial Considerations for Landlords

The financial aspect of being a landlord encompasses a wide array of factors, from mortgage rates and property taxes to maintenance costs and rental yields. In the wake of the COVID-19 pandemic, the UK saw a significant impact on the real estate market, with fluctuating property prices and rental incomes. However, the market is showing signs of stabilization, and opportunities for savvy investors continue to emerge.

Landlords must also consider the implications of tax changes, such as adjustments to Capital Gains Tax and the phasing out of mortgage interest relief, which have altered the profitability landscape for rental investments. Implementing a robust financial strategy, including effective tax planning and budgeting for ongoing and unforeseen expenses, is crucial for maintaining a profitable portfolio.

For

landlord finance

options visit Landlord Knowledge.

Mastering Tenancy Agreements

Tenancy agreements are the cornerstone of a successful landlord-tenant relationship, outlining the rights and responsibilities of each party. In the UK, Assured Shorthold Tenancies (ASTs) are the most common form, providing flexibility for both landlords and tenants. It’s essential for these agreements to be comprehensive, clearly detailing terms related to rent, deposits, maintenance, and the termination of tenancies.

Recent trends also show an increasing emphasis on tenant well-being and safety, with landlords required to ensure their properties meet high standards of livability. This includes regular safety inspections and compliance with fire safety, gas safety, and electrical regulations. Effective management of tenancy agreements and adherence to legal requirements not only protect landlords from potential disputes but also enhance tenant satisfaction and retention.

Landlord Knowledge provides a

free tenancy agreement

downloadable template in word format.

Conclusion

Being a landlord in the UK today means navigating a complex landscape of news, financial considerations, and legal obligations. By staying informed on the latest developments, implementing sound financial practices, and mastering the intricacies of tenancy agreements, landlords can position themselves for success. The real estate market offers ample opportunities, but it demands vigilance, adaptability, and a commitment to excellence from those who wish to thrive. Whether you’re a seasoned investor or new to the property market, understanding these key aspects will equip you to navigate the challenges and seize the opportunities that lie ahead in the UK’s ever-evolving rental landscape.

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Top Event Planning Events to Attend in 2023Top Event Planning Events to Attend in 2023

Are you passionate about event planning? Do you want to stay updated with the latest trends and industry insights? Attending top event planning events is a must for professionals like you. In 2023, several exciting events are lined up that will provide you with invaluable knowledge and networking opportunities.

Event planning is a dynamic field that requires creativity, organization, and attention to detail. It encompasses a wide range of events, from intimate gatherings to large-scale conferences and everything in between. Whether you are an experienced event planner or just starting your journey, these events will offer valuable insights, tips, and inspiration.

At these events, renowned industry experts, successful event planners, and leading brands will share their expertise and discuss the latest trends and techniques in event planning. You’ll have the opportunity to learn from their experiences, gain practical knowledge, and expand your professional network.

By attending these events, you’ll not only enhance your skills and knowledge but also stay up-to-date with the latest tools, technologies, and strategies in the event planning industry. It’s a great chance to connect with like-minded professionals, exchange ideas, and discover new opportunities.

B&W Productions, a renowned company in the event planning industry, recommends these top event planning events for 2023. So mark your calendars and get ready to embark on an exciting journey of learning, growth, and success in the world of event planning.

How to Plan an Event in 10 Easy Steps

Planning an event involves several important steps that ensure its success. Follow these 10 easy steps to plan and execute a memorable event:

  1. Define Goals and Objectives: Determine the purpose of your event and what you aim to achieve. Are you looking to raise funds, promote a brand, or celebrate a milestone?
  2. Establish an Event Budget: Allocate funds for different aspects of the event, including venue, catering, entertainment, decorations, and marketing.
  3. Build an Events Team: Assemble a dedicated team to share responsibilities and ensure the smooth execution of the event. Assign roles based on each team member’s strengths and expertise.
  4. Choose a Venue and Date: Select a suitable venue that aligns with the event’s theme and capacity requirements. Consider the availability and accessibility of the venue, as well as the desired date for the event.
  5. Create a Detailed Timeline: Develop a comprehensive timeline that outlines all the tasks and deadlines leading up to the event. This will help you stay organized and ensure everything is on track.
  6. Secure Event Suppliers: Identify and contract suppliers for services such as catering, audiovisual equipment, decorations, and transportation. Obtain multiple quotes and compare prices and quality before making decisions.
  7. Promote and Market Your Event: Develop a marketing strategy to attract attendees to your event. Utilize social media, email marketing, and targeted advertising to reach your target audience.
  8. Plan for Logistics: Arrange event logistics such as attendee registration, seating arrangements, transportation, parking, and security measures. Ensure all necessary permits and licenses are obtained.
  9. Coordinate Event Day Operations: Assign event-day responsibilities to team members and communicate the event’s schedule and expectations. Conduct a thorough run-through and rehearsal to iron out any potential issues.
  10. Evaluate and Learn: After the event, gather feedback from attendees, sponsors, and team members. Assess the event’s success and areas for improvement to enhance future event planning endeavors.

Follow these steps to ensure a well-organized and successful event. Happy planning!

Building Your Event Planning Team

Building an efficient event planning team is crucial for the successful organization and execution of events. When it comes to event planning, one organization that stands out is B&W Productions. With their expertise in event planning, they provide top-notch services to a diverse range of clients, ensuring seamless and unforgettable experiences.

for info: https://bwproductions.co.za/event-planning-how-to-plan-an-event-in-10-easy-steps/

 

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Choosing A Business VoIP Service: Your Practical GuideChoosing A Business VoIP Service: Your Practical Guide

Choosing a business VoIP service can be overwhelming, with many options. To simplify this decision-making process and enlighten shoppers regarding costs and essential considerations, we’ve crafted a comprehensive guide. Without delay, here are the pivotal factors to consider in selecting the optimal VoIP provider for your business.

#1 Know Your Business Needs vs. VoIP Features

Many shoppers often rush into exploring VoIP phones without first outlining their specific requirements from a VoIP phone system. This tendency often prolongs their research and leads to confusion during decision-making.

Consider the scenario of Carrie, a business owner seeking to transition from a traditional phone service to a VoIP system for cost-effective customer support operations. Then that means Carrie’s initial needs from a VoIP system include an auto attendant, call routing, and multiple business lines. Other features can be considered secondary or nice to have.

To better understand what a business might require from a VoIP phone system, it’s crucial to familiarize oneself with its standard features:

  • Video Conferencing: Facilitates face-to-face virtual meetings for seamless collaboration among clients and employees.
  • Auto Attendant: An integral feature directing callers through voice prompts to navigate various departments without live assistance.
  • Softphone: A versatile app allowing calls and messaging across devices with internet connectivity.
  • Call Forwarding: Redirects calls to alternate extensions or different numbers during high call volumes or busy lines.
  • Call Analytics: Measures agent performance, call sessions, and other metrics crucial for enhancing customer service and informed decision-making.
  • Business Text Messaging: Enables SMS functionality directly from the VoIP platform.
  • Voicemail-to-Text: Transcribes voicemails into SMS texts for convenient access.

By knowing the standard features, shoppers can compare the advanced features of different VoIP systems.

#2 Your Budget Vs. VoIP Costs

Determining a suitable budget for monthly VoIP expenses is crucial in adopting a VoIP phone system. The average monthly cost of VoIP systems is $25-35 per line, which can be used to estimate your budget. However, understanding the breakdown of costs associated with acquiring a VoIP phone system can clarify budget size.

Installation Expenses

The installation cost often hinges on the number of users or lines essential for your business operations.

  • Per-User Charge: Installation fees are based on the number of employees utilizing the VoIP system.
  • Per-Line Charge: Ideal for businesses handling high call volumes, this method calculates installation costs based on the number of phone lines required. 

Subscription Costs

Subscription expenses can be structured annually or monthly.

  • Monthly Plans: These are suited for small businesses, offering flexibility with minimal commitment. However, long-term costs might be higher compared to annual plans. 
  • Annual Plans: Lower overall costs than monthly plans but may involve contractual obligations and potential early termination fees.

Additional Expenditures

Several supplementary costs could impact VoIP expenses:

  • Advanced Features: Premium plans often incorporate advanced functionalities, contributing to increased overall costs. Assess the value of these features against their added expense.
  • Third-Party Integrations: Enhanced subscription plans incorporating integrations may entail additional costs.
  • Bandwidth Upgrade: Evaluating bandwidth needs based on call volumes is crucial. Optimal performance usually requires around 100 kbps of upload and download bandwidth per line.
  • Regulatory Fees: Charges associated with system maintenance, updates, and upgrades.
  • VoIP Taxes: Tax rates can fluctuate based on business location and phone number usage.
  • Termination Fees: Clearly outlined in contracts, these charges are incurred for premature contract cancellation. Understanding and assessing the potential impact of these fees is vital before commitment.
  • Watch Out for Freebies: While some VoIP service providers offer free phones as part of their monthly subscriptions, it’s imperative to ascertain the quality and capacity of these devices, especially their ability to support multiple lines, as these freebies often only support up to 2 lines.

#3 Your Business’ Customer Experience Relies on Your VoIP Provider’s Customer Support for You

The caliber of customer support offered by your VoIP provider directly influences your customers’ perception of your business. Thus, prioritizing a VoIP provider with prompt and knowledgeable customer support becomes paramount. Key factors to consider include:

  • Multiple Support Channels: An efficient VoIP provider offers diverse assistance channels, from email and chat to responsive phone support.
  • Out-of-Hours Availability: Some providers may emphasize a knowledge base comprising video tutorials and FAQs, while others opt for outsourced customer support, ensuring accessibility beyond standard business hours.
  • Reduced On-Hold Time: While some VoIP services utilize call routing across agents, evaluating the time spent waiting before connecting with a live representative is crucial.

#4 What Platform Tools Do You Need to Integrate with Your VoIP Phone System?

Most VoIP phone systems have inherent integrations with various third-party platforms, including email, fax, and SMS. However, certain businesses may require additional integrations to sync their diverse platform tools with VoIP phone systems. These integrations might encompass:

  • Customer Relationship Management (CRM) Integration: Integrating CRM software enables tracking data such as phone call sessions for enhanced customer interaction and relationship management.
  • Cloud Storage Software: Cloud storage solutions facilitate archiving communication records such as phone calls and video recordings for easy access and reference.

#5 Compare VoIP Security

VoIP technology transforms voice into data packets transmitted over online connections. This presents vulnerabilities that VoIP providers aim to address through robust security measures. Here are some key security protocols offered by VoIP services:

  • End-to-End Encryption: Ensures data is encrypted at the sender’s device and decrypted solely by the intended recipient, ensuring secure transmission.
  • Multi-Factor Authentication (MFA): Enhances security by implementing multi-step login procedures, requiring additional information beyond passwords to prevent potential data breaches.
  • Firewalls: Deployed to detect and block malicious data that could jeopardize network security, safeguarding against potential threats.

 

A young woman working at her desk.

What VoIP Providers Do You Have in Mind?

When deliberating on the right VoIP provider for your business, it’s crucial to differentiate between essential features and those that are merely convenient. A clear understanding of VoIP costs sets realistic expectations for your investment in a system. Moreover, the chosen VoIP system should seamlessly integrate into your operations. Therefore, heavily compare each provider based on integrations, VoIP security, and VoIP uptime. Click below for more information. 

F2F Telecommunications

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QR Code Generator and Certificate CreationQR Code Generator and Certificate Creation

QR codes are everywhere these days, from restaurant menus to add posters.  They have become a trusted way for people to easily access specific information (like the Friday drink special at your favorite restaurant) without having to manually type in a website or URL.  In fact, a recent study by QR Tiger showed the use of QR codes quadrupled in 2022 alone, resulting in over 6.8 billion scanned instances.  But did you know?  QR codes can also be used to guarantee content security and authenticity.  How?  That same effortless scan-and-take-me-there ability that a QR code provides can also be used to visually show if a page of content has been altered or forged.

Just like physical, printed certificates with raised seal stamps of authenticity, it’s just as important for electronic certificates to remain untampered with.  But how can you be sure that the electronic certificates you issue remain unedited and unchanged?  A solution is SimpleCert’s QR code generator.

What is a QR Code?

 A QR code is a two-dimensional (2D) barcode that can be scanned by smartphones or an app designed to read them. While QR codes are essentially a type of barcode, they are enhanced and don’t require any special equipment to read them like at a grocery store. QR codes can be linked to a website page or online document, and once scanned they can securely take you to that linked destination.

 Beyond the ability to be linked to a specific destination, QR codes are read differently than traditional barcodes. The types of barcodes you see on grocery store products are read top to bottom while QR codes are read both top to bottom and left to right, which gives them the ability to contain much more information. Another benefit to QR codes and how they’re read is that you don’t need to worry about an angle like you would with traditional barcodes. 

How a QR Code Generator Provides Security

 QR codes can provide a destination when scanned, but how does that pertain to certificate security and verification? 

  • By adding SimpleCert’s QR code ability to your certificates, the system automatically creates a unique QR code for EVERY certificate you create
  • When scanned, the QR code will transport a viewer to a unique webpage that will display a visual image of that specific certificate, plus list out unique data fields for that certificate such as create date, expiration date, and issuer information
  • When comparing a digital certificate to it’s online information, it becomes obvious if a certificate has been manipulated
  • Provides a cost affecting level of security and authenticity, instilling trust in your certificates and business

SimpleCert’s QR Code Generator instantly provides unique verifiable QR codes on every certificate you create. Validation can be done using any smart phone or QR code reader app, and works regardless of how the QR code is scanned – even on printed out certificates.

SimpleCert’s QR Code Authentication System

At SimpleCert we understand the need to ensure security for your certificates.  Your business relies on it.  SimpleCert provides a way to revolutionize and automate your certificate management process, and with SimpleCert’s QR code authentication system you now have a way to ensure security and proof of authenticity with every certificate you distribute.

Streamlined verification for automatic certificate authenticity.

Ready to get your certificates rolling and ensure your digital certificates remain secure? Click below to sign-up for a free account, which allows you to distribute 10 certificates per month for free!  Take advantage of the endless customization, automation and process management that SimpleCert provides in an easy to use interface.  And rest assured, when using SimpleCert’s QR Code Authentication system, your certificates are secure.

To discover more about QR Code Authentication and Certificates made easy click below.

SimpleCert | QR Code Generator

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Navigating the Complexities of Being a Landlord in the UKNavigating the Complexities of Being a Landlord in the UK

In the dynamic landscape of the UK’s property market, being a landlord presents both lucrative opportunities and significant challenges. The role extends far beyond merely owning property and collecting rent; it encompasses a deep understanding of legal obligations, financial management, and a commitment to maintaining safe and welcoming homes for tenants.

Legal Responsibilities and Regulations

One of the first hurdles for new landlords is navigating the complex web of legal responsibilities. The UK’s property laws are designed to protect both tenants and landlords, but they require landlords to be meticulous in their adherence to regulations. From ensuring properties meet safety standards, such as gas safety certificates and energy performance certificates (EPCs), to protecting tenant deposits in government-approved schemes, the legal checklist is extensive. A directory of landlord services can be found here.

Recent years have seen further regulations introduced, including the need for landlords to check the immigration status of their tenants under the ‘Right to Rent’ scheme and comply with more stringent energy efficiency standards. With the upcoming changes, such as the abolition of Section 21 evictions, landlords must stay informed and adaptable to legislative shifts. 

Financial Considerations

Financially, being a landlord in the UK is not just about the income generated from rent. It involves careful financial planning to cover mortgage payments, property maintenance, insurance costs, and periods when the property may be vacant. Landlords must also navigate the tax implications of property rental, including income tax on rental earnings and understanding the changes to mortgage interest relief that have altered the financial landscape for many property investors.

Moreover, the introduction of a 3% Stamp Duty Land Tax (SDLT) surcharge on additional properties has increased the upfront costs of expanding a rental portfolio, making it essential for landlords to calculate their potential return on investment carefully. Keeping an eye on house prices is vital.

The Market and Tenant Relations

Understanding the rental market and maintaining positive relationships with tenants are crucial for success. The UK’s rental market can vary significantly by region, with factors such as local employment rates, the student population, and transport links influencing demand and rental yields. Successful landlords recognize the importance of keeping their properties well-maintained and responding promptly to tenant concerns, which can lead to longer tenancies and reduced vacancy rates.

In today’s market, tenants increasingly value properties that offer more than just a place to live. Features such as high-speed internet, modern amenities, and energy efficiency can make a property more attractive to potential renters. As such, landlords who invest in their properties to improve comfort and sustainability are likely to see a better return on investment.

Looking Ahead

The landscape for landlords in the UK is continually evolving, driven by changes in legislation, market demands, and societal shifts towards more flexible living arrangements. With the rise of the ‘Build to Rent’ sector and increasing calls for higher quality rental accommodation, landlords who are willing to adapt and invest in their properties will be best placed to succeed.

Being a landlord in the UK can be rewarding, but it requires a commitment to continuous learning, financial savvy, and a focus on providing quality housing. Those who navigate these challenges effectively will not only contribute positively to the housing market but also build a sustainable and profitable property portfolio.

Maximize Your Benefits: Navigating the SS Increase for 2023Maximize Your Benefits: Navigating the SS Increase for 2023

Imagine waking up to find a little extra cash in your bank account. That’s the reality for millions this year with the SS Increase for 2024. Embarking on an exploration of the SS Increase for 2024, we’ll dissect its formulation and scrutinize its effect on your economic well-being.

This hike isn’t just about numbers; it’s about maintaining your lifestyle amidst rising costs. From understanding the boost in social security benefits to navigating changes in taxes and Medicare premiums, we’ve got you covered.

By the end of our discussion, you’ll be better equipped to plan ahead and make informed decisions that secure not just today but also tomorrow. Embarking on this journey, we’ll gradually demystify the complexities surrounding your finances.

Understanding the 2024 Social Security COLA Increase

What is a COLA?

The Cost-of-Living Adjustment, or COLA for short, acts like your social security’s shield against inflation. Imagine every year, things get more expensive but your social security check stays the same. That wouldn’t be fair, right? That’s where COLA comes in. It adjusts your benefits based on changes in the consumer price index to make sure you can still afford what you need.

To dive deeper into how it works, visit the Social Security Administration website. They use data from the Consumer Price Index for Urban Wage Earners and Clerical Workers (CPI-W) to figure out each year’s increase.

Latest COLA Announcement

In 2024, there was quite the buzz when it was announced that Social Security and Supplemental Security Income (SSI) benefits would see a 3.2 percent jump starting January of next year. For more than 71 million folks in the U.S., this tweak means their Social Security and SSI payments will stretch a bit further for daily needs.

This adjustment isn’t just pulling numbers out of thin air; it’s calculated with precision using CPI-W figures from the current year compared to last year’s average CPI-W. And let me tell you—this bump up means extra cash in hand for those depending on social security checks for essentials like food and health care.

The Financial Impact of the 2024 COLA on Beneficiaries

Benefit Adjustments and Your Pocket

Imagine your monthly social security check got a little heavier this year. Thanks to a 3.2 percent increase, over 71 million Americans will feel their wallets expand slightly. But what does that mean for you? With the Social Security Cost-of-Living adjustment for 2024, those receiving social security benefits can expect their purchasing power to stay in line with inflation.

Amidst soaring prices for essentials like food and fuel, this enhancement in benefits is crucial to keep pace. Yet, there’s more at play here than just an extra few bucks in your account each month. In an effort to keep up with the escalating expenses of daily life, this modification is designed to assist recipients in preserving their lifestyle by adapting to the wider financial shifts.

Navigating Changes in Taxes and Premiums

If you thought taxes were straightforward, think again. The taxable maximum income subject to Social Security tax has climbed up too – reaching $168, 600 now. This means wage earners above this threshold will contribute a bit more towards Social Security funds.

But wait, it’s not all take-home increases; Medicare premiums also get a tweak with these changes—think of it as giving with one hand while taking with another but doing so gently enough that most folks still come out ahead financially after all adjustments are accounted for.

Feeling your wallet grow? A 3.2% Social Security boost for over 71 million Americans aims to keep up with the rising cost of living in 2024. #SocialSecurityIncrease #InflationAdjustment Click to Tweet

Adapting Budgets to Accommodate Annual Increases

Every year, the dance between our budgets and the annual COLA (Cost-of-Living Adjustment) takes a new turn. The 2024 Social Security COLA increase is set at 3.2 percent, impacting over 71 million Americans who will see their benefits rise starting January 2024.

This uptick means more than just an extra few dollars in your pocket; it’s about maintaining purchasing power amidst rising costs for essentials like food and health care. Yet, this boost also nudges up the taxable maximum earnings subject to Social Security tax to $168, 600.

Smooth sailing through these economic tides might require an immediate reevaluation of your financial plan. Start by scrutinizing current expenses against expected income changes due to the higher COLA. This foresight can prevent financial turbulence down the line.

Future Planning Tips with Expected COLAs

Thinking ahead pays off—literally when it comes to retirement age planning with anticipated higher COLAs in mind. Adjusting savings strategies today can secure comfort tomorrow as both social security checks and living costs swell.

Grasping the personal ramifications of each uptick in benefits is key, a feat simplified by keeping abreast with official bulletins from the Social Security Administration.

Incorporating future expected increases into long-term financial plans not only safeguards against inflation but also ensures that every dollar works harder towards achieving lasting financial well-being.

How to Calculate TAM SAM and SOM: An Improved Method with Neuron360How to Calculate TAM SAM and SOM: An Improved Method with Neuron360

The Advantages of Calculating TAM, SAM, and SOM with Neuron360

To get TAM, you’ll need up-to-date data to see your potential customers and actual market size. You must know specific data of your target clients, such as the industry, industry segment, company size, and location. This is where Neuron360 comes into play.

The Neuron360 is a database for professional and company profiles worldwide. All data are GDPR-compliant with near real-time updates. The following information can be found:

60 Million+ B2B Leads
It has over 60 million B2B leads compromising technology users, influencers, and C-suite decision-makers. B2B companies can shorten their sales cycles by targeting potential clients who know the value of their product or service.

Sourced from over 800 million global public profiles, more than 65 data fields such as email address, job title, company name, primary phone number, and more.

200 Million+ Companies
With over 200 million company profiles, you can find detailed information that is sourced and standardized from hundreds of public sites and datasets.

Firmographics contain industry sectors, revenue, and number of employees. It helps you find the right companies to target.

Technographics contain what technological products each company uses and which vendors they have bought from. It reflects their interest in certain technical products and qualifications to be a potential client.

Understanding Total Addressable Market Analysis

The total addressable market (TAM) analysis measures the industry’s profit potential and realistic revenue growth IF 100% of the market is achieved. It gives the possible revenue that startups and existing businesses may obtain in targeting specific markets.

Here are the benefits of TAM on decision-making and business strategies.

TAM can open perspectives on growth
Many people are surprised when their business earnings today are simply a sliver of what they can earn at a maximum. TAM not only informs a business or product’s potential, it also motivates the company to grow.

TAM determines business potential by market size
For pioneering entrepreneurs, it also gives the “go or no” sign to potential business ideas. If the TAM is high, investors are more likely to be on board and provide financial backing.

How to Compute Total Addressable Market (TAM) with Neuron360

TAM’s top-down method uses industry research and market reports. It shows you the macro economy of your industry. The top-down approach is used to take a large population of the sector and then narrowing down to your target market.

Using Neuron360, you can use technographic and firmographic profiles to get a more accurate industry size.

For example, an IT security company wants to offer a new kind of anti-ransomware software to large financial businesses. Through Neuron360 company firmographic profiles, you can find the number of large enterprises. You can use revenue and number of employees to determine company sizes.

Let us say that the number of large financial businesses worldwide is 1 billion. However, according to their technographic profiles, only 50% use anti-ransomware similar to their product. This means that 50% will already be familiar with what they have to offer and express interest.

50% x 1 billion companies = 500, 000, 000 potential clients

The company plans to offer a free trial of their software and a premium version at the end of the trial with a $100 per year annual subscription. If they multiply this by their number of potential clients worldwide:

TAM = 500, 000, 000 x $100 = $50, 000, 000, 000

The company could profit up to $50 billion if they were to market globally.

* Note that this is an example only, and all figures do not reflect actual data.

Unveiling the Serviceable Available Market (SAM) with Neuron360

Serviceable Available Market (SAM) is a served segment of a market or TAM. The segmentation of the market is often used to improve qualifying leads and targeted marketing. SAM is based on the willingness of potential clients to pay for a product or service that the company is willing to serve.

The TAM can be segmented in different ways. In Neuron360, users can segment TAM by firmographic data such as location or industry.

Let’s use an example we have used for TAM. With 500, 000, 000 potential clients, they use the filters in Neuron360 to target the ones in the US first.

They found that 10% of their potential clients are located there.

10% x 500, 000, 000 = 50, 000, 000 US potential clients.To calculate SAM, they multiply the number of potential US clients by the price of their product:

SAM = $100 x 50, 000, 000 US potential clients = $5 billion

SAM market analysis then shows that the company can have $5 billion in sales with their new product in the US alone.

Exploring the Serviceable Obtainable Market (SOM) Key Discussion Points

The serviceable obtainable market (SOM) is the market size you can realistically capture or your actual possible market share and expansion. The factors to consider in this category are your resources to target them and your competition.

Using the example above, the IT security company discovered that its competitors have a monopoly over credit card companies. 30% of their potential US clients are credit card companies. Therefore, their product’s SOM would be:

SOM = 70% x 50, 000, 000 US potential clients x $100 = $3, 500, 000, 000

The IT security company’s SOM analysis for their product is $3.5 billion from 35 million potential clients in the US that are not credit card companies.

Utilize Neuron360 for More Insights

The Neuron360 B2B data platform is a market analysis tool used for various purposes, such as segmentation, TAM analysis, account targeting, and lead generation. Many of our clients have obtained marketing insights that drive strategic decision-making through Neuron360 to embark on untapped opportunities. 

Equipped with Rhetorik AI tools, it standardizes and normalizes data worldwide into an organized and cohesive system for your use. See our video demonstration or schedule a personalized demo at your convenience to experience how Neuron360 can give you your more accurate TAM, SAM, and SOM with the link below.

Rhetorik

7 Business Frustrations A VoIP Phone System Can Solve Right Now7 Business Frustrations A VoIP Phone System Can Solve Right Now

Outdated or insufficient phone systems can wreak havoc on everyday business operations, creating subpar communications within and outside of the company, and costing much more than anticipated. There are common frustrations businesses face with phone systems that can no longer sustain their volume or cannot support features that are now common among companies. 

A VoIP phone system delivers solutions to the most common business difficulties and allows for growth without excessive enterprise-level costs. Explore how the traditional phone system is aggravating these frustrations and why the VoIP phone system is the solution. 

What is a VoIP Phone System?

VoIP stands for “Voice Over Internet Protocol” and is a phone technology that allows for calls to use the internet instead of the traditional phone system lines. VoIP phones work by having a VoIP adapter take the analog audio signal and change it into a digital one. The digital voice data is then sent to your business phone service provider via the internet and routed to the other end of the call. It’s a nearly instant process that gives VoIP phones a better sound quality than traditional phones.

A VoIP system works differently than a traditional phone system due to the lack of a circuit-switching method to connect calls. VoIP uses the packet-switching method instead. This means that only data is sent and isn’t required to go both ways while using different paths through the internet making the connection more efficient. The data is also compressed to allow for more quick sending, which is why the delay is never noticed. 

7 VoIP Solutions 

There are many benefits to integrating a VoIP phone system in your company, but what are the specific VoIP solutions to common business frustrations brought on by a traditional phone? 

Reducing Communication Expenses

A VoIP phone system can significantly reduce communication costs by utilizing internet connections for calls instead of traditional phone lines. This results in substantial savings, especially for businesses that frequently make long-distance or international calls. Beyond who is calling and from where, a VoIP phone service requires no equipment or maintenance, further reducing costs driven by a phone system that demands wires and lines. 

Increasing Phone Scalability

With traditional business phones, whenever people are onboarded or a new office is being opened, new phones are required. With VoIP phones, you can simply add new team members via an account dashboard as well as just have people install the right app on their personal phones. 

Access to Advanced Phone System Features

The VoIP phone system offers a wide range of advanced features that can enhance business communications. The features often include:

  • Call forwarding
  • Voicemail-to-email transcription
  • Auto-attendant
  • Call recording 
  • Integration with customer relationship management (CRM) software
  • Conference calls
  • Virtual receptionist
  • Hold music
  • Call waiting
  • Autodialer
  • Video conferencing
     

There are many other features you can use with your VoIP system depending on the provider and is cheaper than traditional telephone service providers because they often have recurring charges for add-ons.

Eliminating Poor Call Quality

VoIP technology provides excellent call quality, comparable to or even better than traditional landline systems. Businesses no longer have to tolerate dropped calls, echoes, or poor audio quality that could impact professional interactions due to how VoIP systems work. 

Remote Office 

Traditional phone systems require businesses to have separate phone lines for each physical location, leading to difficult setup and additional expenses. A VoIP phone system eliminates this by enabling businesses to have a centralized phone system that can serve multiple locations seamlessly. Employees can connect to the system from any location, enhancing collaboration and reducing the need for multiple phone systems, and allowing remote workers. 

Insights and Analytics

A VoIP phone system provides detailed call analytics and reporting features, giving businesses valuable insights into their communication patterns and customer information. These analytics can include metrics such as call volume, call duration, peak call times, and missed call rates. By leveraging this data, businesses can identify areas for improvement, monitor performance, and make data-driven decisions to enhance customer service and operational efficiency.

Routed Calling

A VoIP system offers advanced call routing capabilities, allowing businesses to customize how calls are directed based on specific criteria. This feature enables businesses to optimize call handling, ensure calls reach the right person or department promptly and implement strategies like time-based routing or interactive voice response (IVR) systems for efficient call management.

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